How are Editors’ Picks chosen?

Editors' Picks are chosen by Mariam, our CEO and founder, and Minted's Editorial Board. We look to reward creativity in our Editors' Picks. The last thing we want is a monolithic site where every card looks the same! To that end, we look to reward risk-takers and unique submissions with these picks. We also look for designs that we know from our experience resonate with our consumer base and will sell well, or will round out our assortment.