What is a repurpose?

A repurpose is a design that draws on design elements from an artist’s existing (winning) design so that it can be sold in another Minted category. A design is considered a repurpose when design elements* are identical or very similar to an existing design.

*Design elements are defined by Minted as:

1. Overall concept
2. Imagery
3. Copy
4. Layout
5. Color
6. Type
7. Medium

Examples of designs that ARE repurposes:

Artist: Hooray Creative

Is this a repurpose? Yes

Why? This save the date design draws inspiration from the original wedding invitation, uses design elements from the winning design (both illustration and layout), and did not require significant alterations.

Artist: Stacey Meacham

Is this a repurpose? Yes

Why? This pregnancy announcement design draws inspiration from the original save the date, uses design elements from a winning design (layout, type, and colors), and did not require significant alterations.  

Artist: Phrosne Ras

Is this a repurpose? Yes

Why? Alternate orientation stationery designs are considered repurposes at Minted. In the above example, the portrait version draws inspiration from the original, uses design elements from the winning design (layout), and did not require significant alterations.  

Artist: Baumbirdy

Is this a repurpose? Yes

Why? This graduation announcement design draws inspiration from the original holiday photo card, uses design elements from a winning design (layout), and did not require significant alterations.

Artist: Lindsay Megahed

Is this a repurpose? Yes

Why? This puzzle design draws inspiration from the original holiday photo card, uses design elements from a winning design (illustrations and layout), and did not require significant alterations.

What is NOT a repurpose?

A design is not deemed a repurpose when a designer significantly alters or adds new artwork for their submission. Significantly altering means spending a substantial amount of time editing or creating new design elements on an existing design, similar to the amount of time you might invest in creating a design from scratch.

Examples of designs that are NOT repurposes:

Artist: Kate Ahn

Is this a repurpose? No

Why? This design drew inspiration from the original and used a design element (the painterly swashes), but required significant rework. The layout is also different to accommodate a photo.

Artist: Erin L. Wilson

Is this a repurpose? No

Why? This design drew inspiration from the original and used a design element (the floral pattern), but required significant rework. The layout, colors, and font choices are also different.

Artist: Maja Cunningham

Is this a repurpose? No

Why? While both designs use a similar illustration, the illustration has been significantly modified to best fit each design.

What are the benefits of Minted repurposing my design?

Repurposes are an excellent opportunity to increase sales potential of a successful design across multiple Minted categories (with less work than creating a whole new design). We’ve removed the repurpose request form for artists to fill out during the submission period of a Challenge. On average, we found that this was not an effective way for artists to have their work be repurposed into our assortment. The Minted team will instead focus on finding repurpose opportunities for artists to preserve artist ROI, and allow artists to focus their creativity on creating new, fresh designs.