What is a repurposed stationery design?

Follow

What is a repurpose?

A repurpose is a design that draws inspiration and design elements from an artist’s existing (winning) design so that it can be sold in another Minted category. A design is considered a repurpose when design elements* are identical or very similar to an existing design.

*Design elements are defined by Minted as:

1) Illustrations

2) Layout (how your fonts, photos, and artwork are arranged together)

Repurposed design by Jessica Williams

**Significantly altering means spending a substantial amount of time editing or creating new design elements on an existing design. 

***You must submit your repurposed design using this repurpose form while the challenge is active. We cannot consider repurpose requests past the challenge submission deadline.

Examples of designs that ARE repurposes

Artist: Kim Elam

Is this a repurpose? Yes

Why? This wedding invitation design draws inspiration from the original save the date, uses design elements from the winning design (both illustration and layout), and did not require significant alterations.

Artist: Phrosne Ras

Is this a repurpose? Yes

Why? This baby shower invitation design draws inspiration from the original wedding invitation, uses design elements from a winning design (both illustration and layout), and did not require significant alterations.

Artist: Shirley Lin Schneider

Is this a repurpose? Yes

Why? This graduation announcement design draws inspiration from the original, uses design elements from a winning design (layout), and did not require significant alterations.  


Artist: Snow and Ivy

Is this a repurpose? Yes

Why? Alternate orientation stationery designs are considered repurposes at Minted. In the above example, the portrait version draws inspiration from the original, uses design elements from the winning design (layout), and did not require significant alterations.  


Artist: Annie Clark

Is this a repurpose? Yes

Why? This graduation announcement design draws inspiration from the original holiday photo card, uses design elements from a winning design (layout), and did not require significant alterations.

Artist: Pip Gerard

Is this a repurpose? Yes

Why? This notebook design draws inspiration from the original art print, uses design elements from a winning design (illustrations and layout), and did not require any alterations.

What is NOT a repurpose?

A design is not deemed a repurpose when a designer significantly alters or adds new artwork for their submission. Significantly altering means spending a substantial amount of time editing or creating new design elements on an existing design. Similar to the amount of time you might invest in creating a design from scratch.

Examples of designs that are NOT repurposes

Artist: Kaydi Bishop

Is this a repurpose? No

Why? This design drew inspiration from the original and used a design element (the agate illustration), but required significant rework. The layout is also different to accomodate a photo.

Artist: Phrosné Ras

Is this a repurpose? No

Why? This design drew inspiration from the original and used a design element (the floral pattern), but required significant rework. The layout and font choices are also different.


Artist: Hooray Creative

Is this a repurpose? No

Why? The San Francisco wedding invitation design drew inspiration from the original Chicago wedding invitation design and used a design elements (layout), but required significant illustration rework to create the new city skyline.

What are the benefits of a repurpose?

Repurposes are an excellent opportunity for artists to take a successful design and increase sales potential across multiple Minted categories (with less work than creating a whole new design). We encourage artists to regularly think about submitting repurpose candidates in addition to new designs during open challenges.

How should I submit a repurpose?

  1. To submit a repurpose, please fill out this repurpose request form while the appropriate challenge you would like your design to be repurposed into is open (for example, you would submit a birth announcement repurpose while the birth announcement challenge is open).  Do not submit a repurpose as a new entry into the challenge.  When submitting to the form, we recommend creating a mock-up of your vision for the repurpose.
  2. Once the challenge closes, our Merchandising team will review all repurposes submitted during the challenge alongside the new submissions and make selections.
  3. If your repurpose is selected, you will receive a file request email. You can expect this within a week after the challenge winners have been announced.
  4. If your repurpose is not selected you will receive a follow-up email from our Artist Relations team. 

What happens if someone submits a repurpose to a challenge?

If someone submits a repurpose to a challenge, we will ask that the artist to remove it from the challenge and submit it through this repurpose form instead.

 

What should I do if I see a submission that should have been a repurpose?

If you see a submission that you think is a repurpose from another design, please fill in this form to flag it.

 

 

Have more questions? Submit a request

Comments

Powered by Zendesk